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White elephant
An icon becomes the brand
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challenge
To position the hotel as the new in-town luxury.
BRIEF
Create a soup-to-nuts repositioning campaign -- logo, signage, even an eight-foot high elephant! Integrate the campaign into the hotel’s new website, and develop print and digital advertising, social media with influencer visits and posts, and design all new in-room collateral.
RESULT
The White Elephant is ranked among the world’s top hotels, and its consistent graphic identity underscores its stature.
contact us
PHONE
617.232.3020
ADDRESS
912 West Roxbury Pkwy
Chestnut Hill, MA 02467
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