A renovation of a timeless hotel.
To re-establish the hotel as the ultra-chic boutique it was 30 years ago.
To tell the renovation story from beginning to end with a series of e-blasts reflecting the new ambiance and décor style. We invited bloggers, social influencers and press to preview the hotel, and created digital, print, and collateral to promote the esthetic.
Rave reviews and an unprecedented number of media hits in national/international magazines and websites, generating the highest occupancies in the hotel’s history.
Photo Credit: barabaraclarkphotography