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The Langham, Boston
Gin is IN
To elevate The Langham’s visibility to media in the crowded Boston bar and restaurant scene.
The hotel forged a partnership with the Billy Boy distillery to produce The Reserve Gin. The logo and label design bridged the legacy of the hotel and its architectural origins as the Federal Reserve Bank of Boston, bringing in design elements of currency and type fonts to reflect the Roaring Twenties.
The hotel had no problem waking up the press with this fun story! The Reserve Gin became a must try throughout the city.
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