chestnut hill square

New kid on the block

1/5

challenge

What do you do when a competing new fashion mall opens directly across the street just weeks (months?) before your mall opens its doors?   

BRIEF

To find a way to tell an exciting story about what was coming soon. Developed a comprehensive campaign highlighting the extensive options available at Chestnut Hill Square, showing how customers could spend an entire day at the mall: shopping, dining, working out, drinking coffee, you name it.  

RESULT

Today the mall outperforms the competition and continues to be the place where life and lifestyle meet. 

Credits: @jjmillerphotography Stylist: @TESstylist.com

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