An icon becomes the brand
To position the hotel as the new in-town luxury.
Create a soup-to-nuts repositioning campaign -- logo, signage, even an eight-foot high elephant! Integrate the campaign into the hotel’s new website, and develop print and digital advertising, social media with influencer visits and posts, and design all new in-room collateral.
The White Elephant is ranked among the world’s top hotels, and its consistent graphic identity underscores its stature.
912 West Roxbury Pkwy
Chestnut Hill, MA 02467