White elephant

An icon becomes the brand

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challenge

To position the hotel as the new in-town luxury.

BRIEF

Create a soup-to-nuts repositioning campaign --  logo, signage, even an eight-foot high elephant!  Integrate the campaign into the hotel’s new website, and develop print and digital advertising, social media with influencer visits and posts, and design all new in-room collateral. 

RESULT

The White Elephant is ranked among the world’s top hotels, and its consistent graphic identity underscores its stature. 

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