White elephant

An icon becomes the brand

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challenge

To position the hotel as the new in-town luxury.

BRIEF

Create a soup-to-nuts repositioning campaign --  logo, signage, even an eight-foot high elephant!  Integrate the campaign into the hotel’s new website, and develop print and digital advertising, social media with influencer visits and posts, and design all new in-room collateral. 

RESULT

The White Elephant is ranked among the world’s top hotels, and its consistent graphic identity underscores its stature. 

contact us

PHONE

ADDRESS

912 West Roxbury Pkwy

Chestnut Hill, MA 02467

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