Everything that’s IN now, is HERE now.
To reposition a 25-year old shopping mall as a destination for fashion-forward, hot-look retailers.
Create a series of magazine ads for the mall’s stores, in the style of high-end fashion magazine advertising in look and tone.
This campaign created a model for mall marketing and fashion-forward retailers.
Credits: @jjmillerphotography Stylist: @TESstylist.com
912 West Roxbury Pkwy
Chestnut Hill, MA 02467